“tokyo is my second home,” says pharrell williams (@pharrell ), who recently spent a day in the city stopping in on some of his favorite spots. “the city has had this incredible impression on me since the first time i came here. it feels like going to another world, where humility is so thick in the air; as soon as the humidity hits you when you get off the plane, so does the humility. the people have an incredible appreciation for others, and they are some of the most amazing collectors of not just things, but also experiences.”
join pharrell as he shops, eats and strolls in tokyo, today on our story and on our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

Photo by @udta_firta
excellent timing, bird. 👏 #whphidden

Photo by @rodrigogzmn
after a rainstorm, rodrigo guzmán (@rodrigogzmn ) was photographing water droplets when he noticed the leaves staring back at him. 😸 “i was inspired by the mystery conveyed when you see something hidden in those shadows,” he writes. #whphidden

Photo by @alwaysmaylee
“every night, my daughters run a series of stall tactics before bed,” says yi-chia mcmahon (@alwaysmaylee ). “they were trying to convince us that there was a bunny in the backyard and that the bunny was just hiding.”
follow along to see more of our favorites from last weekend’s hashtag project, #whphidden

Photo by @mimles
professional makeup artist and instructor mimi choi’s (@mimles ) double take-worthy illusionist looks are inspired by textures, patterns, digital art, surrealist artists (like salvador dali)… and her sleep paralysis. “this is a condition in which my body is asleep, but my mind is conscious, and i experience vivid and often frightening hallucinations,” explains mimi, who was born in macau and immigrated to vancouver when she was 13. “i use these episodes to fuel my creativity. the odd thing is that once i paint a certain look, i stop experiencing that particular hallucination. my art is definitely therapeutic for me!”
watch mimi apply one of her signature looks on our story and our igtv channel. to watch igtv, update your app, then look for the new icon in the top right corner of feed.

Photo by @deevitee
that feeling when you’re juuuuust too tall for #whphidden.

Photo by @a_bunchofdogs
good try, buddy! we still spotted you. #whphidden

Photo by @dieggoo
a natural hiding spot for #whphidden 🌿👀
follow along to see more of our favorites from last weekend’s hashtag project.

Photo by @amivitale
american photographer, filmmaker and writer ami vitale (@amivitale ) tirelessly shares the story of the reteti elephant sanctuary (@r.e.s.c.u.e ), an organization in northern kenya that rescues, raises and releases orphaned and abandoned baby elephants. “i want to shine a light on these unsung heroes that are out there changing the destiny of their own landscape,” says ami. due to ivory poaching and climate change, more and more elephants are in need of care and protection. reteti was founded in 2016 by the native samburu people to meet that need. “this place is 100 percent indigenously owned and run, which makes it different from every other elephant sanctuary, where there are a lot of outsiders and volunteers,” says ami. “it’s really unique, and it gives the samburu people a lot of pride. i want people to know about this place because it’s incredibly inspiring, and could be a blueprint for others.” 🐘

today is #worldelephantday. to celebrate, join ami at reteti elephant sanctuary today on our story and on our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

Featured photo by @brookedidonato
weekend hashtag project: #whphidden this weekend for #whphidden, the goal is to play a visual game of hide-and-seek. here are some tips to get you started:
play peekaboo. take a portrait of a friend peering out from behind a curtain or through their fingers, or capture your pup’s paws sticking out from underneath the bedding on a lazy sunday morning.
blend in with your environment. dress in colors that provide camouflage, or use your body to mimic shapes and shadows in the background. pull the camera back so you have to search to find the subject of your photo within the wide frame.
show us your favorite hideaways. head out to an off-the-grid cabin for the weekend, or spend an afternoon in solitude in a quiet corner of your favorite coffee shop.
project rules: please add the #whphidden hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video shared over the weekend is eligible to be featured next week.

Photo by @loriastern
when lori stern’s (@loriastern ) interests in edible flowers and organic cooking came together, her shortbread cookies were born. “the first time i made them, i used basic edible plants like nasturtium, lavender and sage,” says lori, a chef and caterer living in southern california. immediately, she noticed that some of the flowers stayed bright and beautiful after they came out of the oven, and others lost their color. “it’s like a never-ending science experiment,” says lori, who, after many batches of cookies, has figured out many of her favorite flowers to bake with, like pomegranate petal, calendula, geraniums and pansies.
whether she’s decorating cookies, custom wedding cakes or savory brunch recipes, lori loves every step of her work. “it’s so gratifying to feed people. i think it's the highest form of love.”
watch how lori makes her flower-topped cookies on our instagram story and our igtv channel. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

Photo by @george_and_troja
hello, world! meet today's #weeklyfluff: troja (@george_and_troja ), an irish setter mix who can often be found exploring the majestic norwegian outdoors. “we live close to the countryside with the forest as our backyard, so she has been running between the trees since she was little,” says george, troja’s human. “troja wasn’t the most social or the strongest pup, but after years of challenging her to explore new things, see new places and meet other dogs and people, she has grown into a playful dog with an equal amount of passion for adventure and snacks.”