dotsmarketing

dots marketing Social Media Marketer
69 posts
315 followers
369 following

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finding a space in the market that is unchallenged by competition is the holy grail of positioning strategy. unfortunately these spaces—known as market gaps—are often illusive, and the benefits of finding one are often equally illusory.

tags:

#marketing #tips #business #smm #thinking #4ps #social #socialmediamanager #socialmediamarketing #design #posting #تسويق #تسويق_تجاري #عيادات_الكويت #الكويت🇰🇼 #فيلرز #جلديه #تجميل #اسنان #تصميمات #تصميم

comment 0 star 18 September 2018

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whether a company is long established or in its start-up phase, a key strategic issue is its competitive advantage—the factor that gives it an edge over its competitors.
the only way to establish, understand, and protect competitive advantage is to study the competition.

who is competing with the company for its customers’ time and money?
do they sell competitive products or potential substitutes?
what are their strengths and weaknesses?
how are they perceived in the market?

tags:

#marketing #tips #business #smm #thinking #4ps #social #socialmediamanager #socialmediamarketing #design #posting #تسويق #تسويق_تجاري #عيادات_الكويت #الكويت🇰🇼 #فيلرز #جلديه #تجميل #اسنان #تصميمات #تصميم

comment 2 star 16 September 2018

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swot analysis is widely used by businesses of all types, and it is a staple of business management courses. it is a creative tool that allows managers to assess a company’s current position, and to imagine possible future positions.

when well-executed, a swot analysis should inform strategic planning and decision-making. it allows a company to identify what it does better than rivals (or vice versa), what changes it may need to make to minimize threats, and what opportunities may give the company competitive advantage. the key to strategic fit is to make sure that the company’s internal and external environments match: its internal strengths must be aligned with the external opportunities. any internal weaknesses should be addressed so as to minimize the extent of external threat.

when undertaking a swot analysis, the views of staff and even customers can be included— it should provide an opportunity to solicit views from all stakeholders.
the greater the number of views included, the deeper the analysis and the more useful the findings.however, there are limitations. while a company may be able to judge its internal weaknesses and strengths accurately, projections about future events and trends (which will affect opportunities and threats) are always subject to error.
different stakeholders will also be privy to different levels of information about a company’s activities, and therefore its current position.

tags:

#marketing #tips #business #smm #thinking #4ps #social #socialmediamanager #socialmediamarketing #design #posting #تسويق #تسويق_تجاري #عيادات_الكويت #الكويت🇰🇼 #فيلرز #جلديه #تجميل #اسنان #تصميمات #تصميم

comment 0 star 16 September 2018

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finding a space in the market that is unchallenged by competition is the holy grail of positioning strategy. unfortunately these spaces—known as market gaps—are often illusive, and the benefits of finding one are often equally illusory.

although competition is a fact of life, it makes business difficult, contributing to an ever-downward pressure on prices, ever-rising costs (such as the funding of new product development and marketing), and an incessant need to outmaneuver and outsmart rivals.
in contrast, the benefits of finding a market gap—a small niche segment of a market that is unfettered by competition—are obvious: greater control over prices, lower costs, and improved profits.

tags:

#marketing #tips #business #smm #thinking #4ps #social #socialmediamanager #socialmediamarketing #design #posting #تسويق #تسويق_تجاري #عيادات_الكويت #الكويت🇰🇼 #فيلرز #جلديه #تجميل #اسنان #تصميمات #تصميم

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