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To create a striking image, sometimes you just have to dress the part. artist carolyn mara (@carolyn_mara ) brought her imagination to life without any help from photo editing software. the result? a unique photo with a hashtag to match: #whpmyvisualrepresentation. #whpuptome photo by @carolyn_mara

comment 793 star 69,163 2 hours ago

Happiness attracts everything, even butterflies. kaya, a swiss shepherd from new zealand, learned that in the most adorable way. “it just shows the pure innocence and happiness she shows to me on a daily basis,” writes kaya’s human ashleigh (@kayatheshepherd ) in her caption. ashleigh chose the natural hashtag for this moment: #whphappiness. #whpuptome photo by @kayatheshepherd

comment 2,256 star 285k 3 hours ago

What do four hours look like? sydney-based jay daley (@j.a.y_daley ) ventured to mount kosciuszko to find out. he captured this star trail around the south celestial pole by taking 280 minute-long exposures of the night sky. “it really gives me the feeling of #whplongnights,” he says. #whpuptome photo by @j.a.y_daley

comment 1,724 star 217k 4 hours ago

To honor the black community on instagram and celebrate #blackhistorymonth, we’re sharing another story in our series #shareblackstories. this month and beyond, follow along and share your unique perspective using the hashtag.
for brehanna daniels (@brehannadaniels ), black history month is about celebrating groundbreaking accomplishments. “it’s amazing to see people that look like me accomplish and break barriers,” says the 24-year-old. brehanna is breaking barriers herself, as the first black woman to be a part of a pit crew in a nascar series race. “once i found that out, i realized it was much bigger than me,” she says.
in 2016, brehanna graduated from norfolk state university, a historically black college, on a full basketball scholarship. the lifelong athlete then joined nascar’s drive for diversity program, but she admits that before that she didn’t see a lot of people in the racing league who looked like her. brehanna now hopes to be an inspiration for other black women out there who might feel the same way. “why not be that change? hopefully, people will see me and more faces like mine will want to join,” she says.
check out our igtv channel now to learn more about brehanna’s story in a short #shareblackstories film. ✨

comment 4,116 star 300k 8 hours ago

If it were up to ola ogunlolu (@therookiehooker ), he’d spend all his time “making pretty things out of yarn.” that’s why his hashtag, #whpwhatyoulove, shows him surrounded by his crocheted creations in full bloom. 🌻 🏵 🌼 #whpuptome
photo by @therookiehooker

comment 5,575 star 525k Yesterday

Cue the “free bird” guitar solo. max jabs and nono konopka (@bikingborders ) are two intrepid adventurers biking from berlin to beijing to help raise money for schools. their hashtag is #whpfreedom, something they’ve fully embraced on the road. 🚲 🚲 #whpuptome photo by @bikingborders

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Reach for the star suit, and one day it could be you walking on the moon. 🌕 photographer danielle awwad (@littlefarmphotography ) was inspired to make her hashtag, #whponeday, after seeing her son coming into close contact with his potential future.
follow along as we share more of our favorite submissions to last weekend’s hashtag project, #whpuptome.
photo by @littlefarmphotography

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Sport has inspired me in my life, and it inspires people all around the world,” says tennis star novak djokovic (@djokernole ), who is currently ranked number one in the world for men’s singles. 🎾 “it is a force for incredible good and can transform people’s lives for the better.”
at the 2019 laureus world sports awards (@laureussport ) in monaco, novak took home the award for sportsman of the year. “i always love coming to the laureus world sports awards,” he says. “it’s a chance to catch up with great friends and sporting legends!” #laureus19

comment 4,265 star 501k Yesterday

Hair and makeup tests. model castings. final fittings and alterations. all at the same time. that’s #nyfw for fashion designer christian cowan (@christiancowan ). “it kind of feels weirdly under control, which scares me maybe even more,” christian said two days before his fashion show. “i feel like there should be some huge issue we’re dealing with.” (better to save the drama for the runway.)
for his latest collection, christian was inspired by the excess of modern culture. he used watches, crystals and lots of neon to poke fun at the concept that more is more.
christian is also proud of having a diverse runway that includes plus-size models and trans models. “i never grew up wanting to dress just one type of woman. that wasn’t the dream,” he says. “i want to dress all kinds of women.”
today on our igtv channel, the young designer invites us into his studio and backstage at his show.

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From model casting to final fittings, we go behind the scenes during #nyfw with fashion designer christian cowan (@christiancowan ).

comment 5,089 star 860k 2 days ago

Hello, world! today’s #weeklyfluff is coco, a congo african grey parrot who’s feeling particularly co-dependent after valentine’s day. “she will follow me all around,” says coco’s human jackie persaud (@mss_jackie_j ). “once she loses [sight of] me, she will scream like a toddler and ask, ‘where you? where you? where you?’”
deep down, coco just wants your undivided attention.
photo by @mss_jackie_j

comment 11,698 star 857k 5 days ago

Weekend hashtag project: #whpuptome the theme this week? you get to pick! this weekend the challenge is to come up with your very own whp theme and bring it to life through photos and videos. need some inspiration? check out this image by floral designer doan ly (@doan_ly ). here are some tips to get started:
💡 find your inspiration. think about the people or things that mean the most to you, whether it’s a childhood memory or a favorite work of art.
💡 make the rules. then break the rules. since you get to pick the theme, we’re giving you full permission to tap into your imagination, explore your interests and showcase your creativity.
💡 explain your theme. in addition to #whpuptome, include your own make-believe whp hashtag in your caption. write about your theme and its inspiration.
project rules: please add the #whpuptome hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. by adding the #whpuptome hashtag, you consent to and grant instagram all rights to repost your photo or video. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video shared over the weekend with the #whpuptome hashtag is eligible for the project and, if selected, to be featured next week.
featured photo by @doan_ly

comment 5,537 star 766k 5 days ago