Photo by @missenell
hello, world! meet today’s #weeklyfluff: nelly (@missenell ), a ragdoll-birman cat mix who’s just looking for a way to cool off. 😻 🍉 “last week, it was extremely hot in denmark, so we brought a watermelon home to have a cool summer treat,” says her human mikkel, a nursing student. “before we knew it, nelly climbed onto the watermelon and just sat there. it was quite the sight.”

Photo of @handsomerobinson by @chrisburkard
high above the yosemite valley floor, adventure photographer chris burkard (@chrisburkard ) and videographer ted hesser (@tedhesser ) test our fear of heights with an epically placed highline, braved by ryan robinson (@handsomerobinson ). “the fear never goes away, but it does evolve,” says ryan. 🏞
check out chris’ high sierra adventures — today on our story and our igtv channel.
igtv is a new app and a new space within instagram for watching long-form, vertical video from your favorite instagram creators. to watch igtv, update your app now, then look for the new icon in the top right corner of feed.

Video by @wrenees
a flexible schedule = lots of world travel for freelance designer renee lusano (@wrenees ), who visits far-flung places like greece, hungary and haiti with her drone. to document her travels, renee creates drone selfies: “first, it shows a somewhat mundane photo of myself, and then as the drone flies up, it reveals that i’m in some expansive and incredibly beautiful place. soon, you don’t even see me — it becomes not about the selfie, but about the scale of the environment i’m in.”
igtv is a new app and a new space within instagram for watching long-form, vertical video from your favorite instagram creators. to watch igtv, update your app now, then look for the new icon in the top right corner of feed. check out our channel to experience renee’s drone selfies.

We’re with kim kardashian west (@kimkardashian ) at a @kkwbeauty pop-up in los angeles. check out three of her top beauty tips on igtv now.
igtv is a new app and a new space within instagram for watching long-form, vertical video from your favorite instagram creators. to watch igtv, update your app now, then look for the new icon in the top right corner of feed. check out our channel to see more.

Video by @jugglinjosh
nearly two decades before josh horton (@jugglinjosh ) became one of the most followed jugglers on instagram, he joined the circus club at his elementary school. “my favorite thing about juggling is the challenge. it’s just you against yourself,” says the 12-time (gasp) guinness world record holder, who quit his day job in social media to juggle full time in los angeles.
igtv is a new app and a new space within instagram for watching long-form, vertical video from your favorite instagram creators. to watch igtv, update your app now, then look for the new icon in the top right corner of feed. check out our channel to learn more about josh.

Video by @sugar_boogerz
“i love when my grocery basket is full of crayons, glitter and play-doh,” says laurel driskill (@sugar_boogerz ), a 24-year-old art student in massachusetts. at home, laurel creates her #asmr videos — that’s autonomous sensory meridian response, when certain sounds and visuals cause relaxing tingling on the head and neck — using a searing-hot knife to melt through colorful objects like lipsticks and marshmallows.
igtv is a new app and a new space within instagram for watching long-form, vertical video from your favorite instagram creators. to watch igtv, update your app now, then look for the new icon in the top right corner of feed. check out our channel for a quick brain massage, courtesy of laurel.

From our ceo @kevin:
“today, we have two big announcements to share. first, instagram is now a global community of one billion! since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. this is a major accomplishment — so from all of us at instagram, thank you!
second, we’re announcing our most exciting feature to date: igtv, a new app for watching long-form, vertical video from your favorite instagram creators, like laurdiy (@laurdiy ) posting her newest project or king bach (@kingbach ) sharing his latest comedy skit. while there’s a stand-alone igtv app, you’ll also be able to watch from within the instagram app so the entire community of one billion can use it from the very start.
igtv is different in a few ways. first, it’s built for how you actually use your phone, so videos are full screen and vertical. also, unlike on instagram, videos aren’t limited to one minute. instead, each video can be up to an hour long.
we made it simple, too. just like turning on the tv, igtv starts playing as soon as you open the app. you don’t have to search to start watching content from people you already follow on instagram and others you might like based on your interests. you can swipe up to discover more — switch between “for you,” “following,” “popular” and “continue watching.” you can also like, comment and send videos to friends in direct.
also like tv, igtv has channels. but, in igtv, the creators are the channels. when you follow a creator on instagram, their igtv channel will show up for you to watch. anyone can be a creator — you can upload your own igtv videos in the app or on the web to start your own channel.
instagram has always been a place to connect with the people who inspire, educate and entertain you every day. with your help, igtv begins a new chapter of video on instagram. we hope it brings you closer to the people and things you love.
igtv will be rolling out globally over the next few weeks on ios and android.

Photo by @devdxb
what better backdrop for some impromptu yoga? 🧘‍♂️ #whpplay

Photo by @ts_xiv
trisikh sanguanbun (@ts_xiv ) paused in the middle of a lunchtime soccer game with local kids in havana to take a quick photo. “no matter what stage of life you’re in, we all need to play,” he says. “these kids reminded me to stay youthful and healthy through the game we all love, soccer.” ⚽️ #whpplay

Video by @cshimala
“i’ve called this view home for over 10 years, and i’m still fascinated with how the weather plays with the city,” says chicago-based photographer craig shimala (@cshimala ). “it doesn’t get much better than watching lightning dance across the skyline.”⚡️
follow along for more of our favorites from last weekend’s hashtag project, #whpplay.

Photo by @toddler777
catching some air along the california coast. 🤙 #whpplay

Photo by @suspendtime
shadow play on a colorful court for #whpplay.